October 9, 2026
Google Local Services Ads Changes 2026: What Contractors Must Do Now
In October 2026, Google folded Local Services Ads into pay-per-lead Performance Max campaigns and began charging for missed calls over 20 seconds during business hours. Manual bidding was retired, Google Guaranteed became Google Verified, and old reports did not carry over. Contractors should download historical data, restructure campaigns, and answer every call fast. What exactly […]